Pogo Sticking
No, No! We are not talking about the difference between Pogo & Cartoon Network.
It’s an entirely different thing from an SEO point of view.
I pay my apology to all the Indian Pogo-Watching kids for associating their favorite cartoon channel name with a digital study.
Let’s’ Dive Deep into the concept of POGO-STICKING:
Bounce Rate = Pogo Sticking
For instance:
- You are searching for the ‘Best Nutrition Guide.’
- You click on the first search result, which does not satisfy your search intent.
- You immediately switch to the next page.
This whole instantaneous situation is known as POGO-Sticking.
How is POGO-Sticking Beneficial to Google?
If a significant number of people POGO-Stick, it tells Google to drop that page down by a few spots.
It is the only parameter that has helped Google for long to judge whether the highest ranking page deserves to be there or not.
Main Reasons For POGO-Sticking
Pogo Sticking indicates that the users are not happy & satisfied with the particular piece of the information, and there could be only two reasons for that:
- Poor Quality or Duplicate Content
- Wrong Keyword Targeting
Another Perspective of POGO-Sticking
But unhappy users had their ways of expressing their dissatisfaction, the most telling of which was the ‘short click,’ where a user followed a link then immediately returned to try again. When people type a query and then change it, you can tell they are unhappy with what they have ‘TYPED,’ not what Search Results shows them.
They can only be considered unhappy if they go to the next page of the search results.
How Google PREVENT ‘Pogo-Sticking’?
Google is helping the websites to prevent the destructive impact of Pogo Sticking by showing a box named ‘People also search for.’
Why does Google do it?
Well, from your bouncing back from a particular search result, google came to know about your bad user experience and decided to help you with a search box so that you do not have to go any further.
It means that Google helps both the user and website owner save their time and potential Customers, respectively.
How can ‘YOU’ prevent POGO-Sticking?
Though everybody has their theory to prevent Pogo-Sticking, here in this article, we are mentioning only the tested & proven ways to get rid of the Pogo-Sticking:
- Internal Linking
Internal linking means linking your content with the inner pages to extend the scope of the content. With the addition of the internal links, we are helping our users to obtain more information about their search queries.
- Don’t use the tiny fonts!
The reports show that websites using tiny fonts (less than 15px) are more likely to experience a bounce rate. If you want to reduce the dwell time and pogo-sticking, then make sure you use the easily visible size of the font.
Try to use different font sizes for headings. Keep the font size more influential for the main title than all to emphasize it.
- Add ‘Table of Contents’
Suppose you are heading towards writing long content, including the table of contents. It will ensure that the users looking for fragmented information are not disappointed. It allows the users to get through the info they demand quickly.
- Content Updation
Google is like that strict school teacher who wants its students to grow their skills. If you are not making any efforts to make your content more read-worthy & relevant, then google will nose it and conclude it as the most outdated content. It is the main reason that Content Developers of kinexmedia.com spend much of their time making updates to the content.
Here one must ensure that the content must cover each and everything. It is the core strategy to reduce the bounce rate and satisfy the user’s search intent by providing the relevant information to them.
- Add FAQs to your content!
The frequently asked questions are the best way to better attend to the people’s queries. The websites that include FAQs are less likely to experience the bounce rate.
- Add Graphics & Videos
Visitors do not bounce back from your website if your content is quickly understandable. To make it catchy and informative for those who do not find it convenient to read long-range, you can add graphics and videos.
- Double-check your content
Flawless content is the one that is considered as most credible. That is why our Content professionals proofread the content twice after writing to make sure the information is presented in the best possible way.
Final Comments!
Here is our ultimate guide on ‘POGO-Sticking.’ We tried to cover everything from Understandable definition, Causes to the Solutions. If there was some piece of information that you were searching for and we didn’t include in this article, then please let us know by dropping an email to our inbox.
