The craze of Sneakers in the Middle East

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The craze of Sneakers in the Middle East

Comfort and elegance have propelled formerly specialty footwear into the mainstream in the Middle East. Comfort and...

Comfort and elegance have propelled formerly specialty footwear into the mainstream in the Middle East. Comfort and elegance have propelled formerly specialty footwear into the mainstream in the Middle East.

Sneaker style, which was once considered niche and alternative in the region, has now entered the mainstream, and is becoming increasingly popular among Middle Eastern women especially from UAE and Saudi Arabia — a demographic that stereotypically spends money on fancy clothing with ornate embellishments, paired with shoes that are a little more “ladylike” than sneakers. Sneakers Dubai and Sneakers KSA are trendiest one these days among all genders and bringing more revenue to the retail and e-commerce market in the region.  

However, while glamour has long been the driving force behind fashion, comfort is also actively influencing style movements, especially two of the most popular in this region: modest fashion and sneakers shoes culture. 

Evolution of Sneakers:

It makes no difference whether you choose vintage Jordans or the most recent Nike model. The majority of sneakerheads are unaware of the origins of their preferred footwear. Wait Webster invented the first sneaker in the nineteenth century. Of course, it wasn’t called a sneaker back then, and it didn’t look anything like one. Plimsolls were the favoured footwear for vigorous activities because they had thin rubber soles and an equally thin covering on top.

Weddings and sneakers are a thing for me!

Do you recall the charming film Father of the Bride? Kimberly Williams, an actress, wore sneakers under her wedding gown! Serena Williams donned a pair of Valentino sneakers to the Royal Wedding, which took her from the screen to the real world. “Little known fact: I often wear sneakers under my evening gown,” the tennis player wrote on Instagram. Interestingly, she wore a pair of Swarovski-covered Nike Cortez sneakers to her own wedding. Michelle Meneses made the eye-catching pair in under 24 hours. Meghan Markle, the Duchess of Sussex, has a favourite pair of Reebok Classic Leather, which she wore to the Royal Wedding.

Athletic Shoes Dominate the World

Many people all across the world wear sneakers all the time. You can observe how prevalent athletic shoes have become by walking down any street. They are a beneficial addition to human life with no drawbacks, and they help you avoid the stares that others may give you at formal events. Athletic shoes appear to be immaculate, yet they include a variety of unnoticed features that few people seem to notice. As a result, there is a debate concerning whether or not to participate in sports with or without shoes. Whether you like them or not, you can’t deny that they play a crucial role in our daily lives that is difficult to replace.

Worldwide Revenue of Sneakers

In 2019, the Sneakers section accounted for 16% of the Footwear revenue. Revenues are predicted to rise from US $ 70 billion in 2019 to US $ 103 billion by 2025. Following clothes, footwear is the second most important fashion segment in the retail industry.

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